Archive for January, 2011

Japanese Convenience Stores are cool

January 3, 2011

In Japan, convenience stores are the bomb – in post-recessionary times, low price point and high selection equals busy traffic.  With 100 new products introduced a week, convenience stores are prime locations for consumer activity.  Since shelf space very limited, products are only given a three-week lifespan. If they don’t hit, the stores make room for the next round of new products. Japanese consumers demand fresh goods according to their day so deliveries happen constantly. Keep in mind, these are not like your local Circle K.  You can buy plane tickets, book a house cleaner, drop off your laundry, buy fresh bread or even have a drink. (information from Future Trends 2010, Nicole Fall, Five by Fifty)

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