What’s more powerful, brands or religion?


According to Edelman, “Brand preference ranks with religion and ethnicity as top personal identifiers” for Millennials – those born between 1980 and 1995.  After all, Americans are exposed to 1500 – 3000 advertising messages a day and, in bad economic times, it is seeping into the school system.  It is no surprise that schools need funding and advertisers are only too happy to penetrate adolescent brain matter.  So, this does beg the question: for today’s youth, what is more powerful, brands or religion?


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