Archive for December, 2010

What’s more powerful, brands or religion?

December 16, 2010

According to Edelman, “Brand preference ranks with religion and ethnicity as top personal identifiers” for Millennials – those born between 1980 and 1995.  After all, Americans are exposed to 1500 – 3000 advertising messages a day and, in bad economic times, it is seeping into the school system.  It is no surprise that schools need funding and advertisers are only too happy to penetrate adolescent brain matter.  So, this does beg the question: for today’s youth, what is more powerful, brands or religion?


Take 5 Minutes and Watch

December 15, 2010

Astonishing 5 minute piece on levels of global growth (or ungrowth) over the past 200 years, relating historical health to historical wealth. Beautiful information design and delivery from Hans Rosling and the BBC.

Top Ten Toxins

December 13, 2010

At Future Trends this year, I had the luxury of listening to Dr. Mark Liponis, Corporate Medical Director at Canyon Ranch, speak about living in a toxic world. This is stuff we don’t like to think about but should, every once in a while.

Nanoparticles – Manufacturers not federally regulated to state they they use them on their ingredient lists. (The European Parliament and the U.K. require mandatory labeling of nanoparticles and ban them in certain sunscreens.)

GMO (Genetically Modified Organism) – We don’t know the effects on our health and there is no label requirement. Soy products are predominantly GMO’s.

Phthalates – the softeners in plastics such as soft toys, IV tubing, baby bottle nipples, gel caps on vitamins and supplements. These are considered endocrine system disruptors.

Cosmic Rays – Really, any form of radiation such as x-rays, catscans, imaging, security at airports or air travel, when you are not as protected by the earth’s atmosphere. Flying from NY-LA is equivalent to getting a chest x-ray!

Rocket Fuel (Perchlorate) – common water contaminant in the US, also in fireworks and explosives. It disrupts the thyroid.

POS’s (Persistent Organic Pollutants) – Once POP’s get into the environment, there is no way to get rid of them, they have a very long lifespan.

Heavy Metals – Mercury, lead etc – Once they get into your system, they are there forever. They accumulate in the body, sequester and get in the bones. This is especially a problem with women and menopause. With naturally occurring bone-loss, the heavy metals are released and blood pressure tends to rise.

BPA – Bisphenol A – Very widespread chemical and an endocrine disruptor. BPA’s are found in CD’s, DVD’s, the heat printed receipts you get at the pump/the ATM and in metal cans to prevent food from touching the metal.

Second Hand Smoke – Lung Cancer is the 3rd leading cause of lung cancer and 3000 cases of lung cancer a year are attributed to second hand smoke.

Radon – It is in the earth’s crust and gets trapped in buildings, especially in new homes. The EPA will send you a test for an accurate reading. Oh, and also check your water while you’re at it.