Kindle ‘Popular Highlights’


With so much information floating around these days, it is no wonder that Amazon has created a new top 25 list. Think of it as the future of the New York Times Best Seller List but in byte sized pieces.

Basically, Kindle readers have the power to highlight passages in books that they deem important, cool or just interesting. The result is that these passages will be highlighted for other Kindle users – unless they choose to disable this new feature called ‘popular highlights’ – as well as featured on

Depending upon how you look at this, this can be a positive or negative. While it gets you to the heart of what America is reading, it can also be seen as another way that we are weakening our brain matter. Akin to multitasking, relying on this type of technology can result in further lack of concentration. What is better? Being more connected or less focused? Hummm…


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