I have been so impressed with the GE EcoImagination campaign. Each product or approach seems more innovative, timely, and relevant as they go on. These television commercials are made with excellent production values, on-target branding that doesn’t stretch beyond credibility, and the feeling that some real progress is coming to the consumer space. Their GeoSpring Water Heater is a case in point: not only is it beautifully designed, not only is it eco-conscious and eco-friendly, but the message is about cost savings to the consumer. At the very least we’re in the territory of “I’m going to find out more.” So I start at the source and here is what I find at the bottom of the screen:

Are you kidding me? All that beautiful messaging (the site isn’t particularly beautiful, certainly not up to the standard of the TV advertising, but that’s OK) and they spoil it by selling a huge chunk of screen real estate to offset their hosting costs? Yeesh. Fire the guy who let this go through.


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