LOVE LEGO!

by

Kyla and I were talking about brands that leveraged their heritage in a manner that evokes modernity, relevance, fun and had a subtext of “family” without all of the wholesome clichés. Tough call, but Lego came to mind. It truly has “pulled a Burberry”…the Lego heritage echos through time (reminding today’s parents how much fun they had with it as kids), but is positioned as timeless, ageless and even cheeky. Love Lego!

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