The Power of Social Media


Social media is not a cultural wasteland as those unfamiliar with or threatened by this medium may think. It has the power to move people and to impact brands. Last week for example, $5M was raised by the Red Cross for Haiti relief in just days! This text link did all that, making it real easy to help: “Text HAITI to 90999 to donate $10 to @RedCross relief.” AND…the NBC brand became a BIG, corporate villain. Social media networks blasted NBC brass in support of Conan O’Brien who is being pushed to a 12:05 start (The Tomorrow Show?), so that Jay Leno can have the coveted 11:35 spot. Instant mega focus group…that says to NBC…your brand is becoming tarnished; start acting responsibly and keep your promises.


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