Crispy Hexagons


As a brand strategist, I rarely buy private label products because they are usually derivative of national brands and rarely have a story of their own. One private label that recently captured my attention however was “Crispy Hexagons” cereal at Price Chopper in upstate New York. The packaging is generic, but the name is compelling. A nice duality of right brain and left brain, sensorial and geometric, appetite appeal and MATH. They taste good too!

Crispy Hexagons

Crispy Hexagons


Tags: , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: