Crispy Hexagons

by

As a brand strategist, I rarely buy private label products because they are usually derivative of national brands and rarely have a story of their own. One private label that recently captured my attention however was “Crispy Hexagons” cereal at Price Chopper in upstate New York. The packaging is generic, but the name is compelling. A nice duality of right brain and left brain, sensorial and geometric, appetite appeal and MATH. They taste good too!

Crispy Hexagons

Crispy Hexagons

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